Talent Brand Partner
Build how the world sees Luma as a place to work. From zero. From scratch.
In plain English, here's the job.
Eight things you'd actually own. We're hiring one person to do all of them, with full air-cover and a clear charter.
Editor-in-chief of Life at Luma
LinkedIn, TikTok, Instagram, X, Glassdoor, Built In, careers site. You own the surface area, the calendar, the voice. End to end.
Make original content
Behind-the-scenes, team spotlights, product launch stories, day-in-the-life. You'll have access to some of the most interesting AI research and creative work happening anywhere.
Own our recruiting presence in the wild
NeurIPS, ICML, SIGGRAPH, meetups, hackathons, university partnerships. Wherever the talent we want is gathering, that's where we show up.
Launch employee advocacy
Get our engineers, researchers, and designers into the conversation. Their stories deserve a platform, and not just for hiring.
Build a speaker and thought leadership program
Get our people on the podcasts, panels, and stages our candidates are already listening to.
Design the offer experience
The moment someone gets a Luma offer should feel like a milestone, not an email. You design that moment.
Turn every role launch into a brand moment
Partner closely with recruiting so the way we publish a job is itself a piece of content.
Use AI natively
Claude, Cursor, Lovable, whatever earns its keep. You'll have unlimited Luma platform access from day one. Output of a team of three, from a team of one.
This is a true zero-to-one. No existing content engine. No playbook. No recruiting marketing footprint. You'll be the one building it. If you've made something from nothing before and loved the messiness of it, you'll thrive.
Luma in 2026, tightly.
Foundation model lab building unified general intelligence that can generate, understand, and operate in the physical world.
Three reasons. Stated plainly.
We've scaled fast. The work people do here is rare.
Luma has scaled fast over the last 18 months. The culture and craft inside the building is genuinely rare — and it's getting harder to make that visible from the outside as we grow.
We're punching above our weight, but we're under-known.
In foundation models, you have the giants (Anthropic, OpenAI, Google, Meta) and the challengers (Luma, Runway, Moonvalley, Kling, Krea). The giants are getting louder. Ray3.14 sits right next to Google's latest VEO on score. This role closes the gap.
Our researchers, engineers, designers deserve a platform.
We have unbelievably talented people here. Their stories deserve a stage — not just for hiring, but for the team that's already on the inside.
Today, depending on the role, maybe 3 or 4 in 10 candidates already know us when a recruiter says "Hi, I'm from Luma AI." We want that to be 10 in 10. That's the job.Josh Gill · Talent Operations & Engineering Lead
Four steps. That's it.
We move fast and don't believe in busywork. No endless rounds — just an intro call, a real piece of work, and two conversations that help both sides decide.
Intro Call with Josh Gill
You've already done this if you're reading this page. One combined recruiter and hiring-manager screen — no separate deep dive afterward. Casual conversation about your background, what pulls you to this kind of work, what you've built from zero before, and how you actually use AI in your craft today.
The Build the take-home
You build something. You'll have full access to the Luma platform for the duration — use our tools, your own tools, anything you want. It's not a take-home in the traditional sense; it's a real piece of work that demonstrates how you'd approach the role.
Read the full Build & Present briefPanel Presentation present what you built
You walk a small panel through what you built — the what, the why, and the how. It's a conversation, not a defense.
- Panel
- Josh and a recruiting lead, a marketing partner, and a senior member of our creative and social teams
- Vibe
- Relaxed and conversational — but make no mistake, we're a serious team that's seriously good at this. We just enjoy the work while we do it.
Luma & You with Cho, our Head of People
Every Luma hire does this — and it's just you and Cho, no one else. A conversation about the company, the vision, and where we're going, plus your chance to ask the biggest questions you've got.
A few would you look at this moments.
You're not going to get this at another company. The product, the access to Dream Lab, the creative team, the studio in LA. Unlimited Luma platform access from day one.
Output of three
One person, the work of a team. That's what our product unlocks for whoever takes this seat.
Build with Dream Lab.
Our LA studio — 90% of our creative team is there. Podcasts, segment pieces, full productions. You get to lean in.
Direct line to leadership.
Reports to Josh (head of Talent Ops), with a direct line to leadership from day one. A genuine zero-to-one charter, and room to grow the function as we scale.
A buddy in every department.
Creative, marketing, technical artistry, recruiting. Someone to lean on in each, day one.
A real seat at product moments.
Ray, Uni, Dream Machine launches aren't things you read about on Slack. They're things you help shape the talent story around.
A serious team doing serious work — and we genuinely enjoy the day-to-day while we do it. Fast, high-trust, and seriously good at what we do.
See us. Hear us.
A sampler of the work — launch films, founder conversations, customer stories, and the latest from the newsroom. The kind of content the next person in this seat builds on.
AnnouncementLuma announces the Open Physical AI Lab
Read
Launch filmUnified Intelligence & Uni-1 — the launch film
WatchProductIntroducing the Uni-1.1 API: intelligence you can direct
Read
PodcastWhy Great AI Companies Are Moving Beyond Tools | Amit Jain (Luma AI)
WatchCustomer storyBoundless delivers Mazda's first AI-produced commercial with Luma Agents
Read
PodcastAmit Jain from Luma AI on Unified Intelligence Systems
Watch
PodcastLuma AI CEO Amit Jain: Partnering with AMD to Disrupt Hollywood
Watch
WatchLuma AI Eyes International Expansion
WatchTwo ways to reach us.
No marketing capture. No form-fill funnel. Just an inbox.
Email Josh directly
For role-specific questions, scheduling, or anything personal about your process.
joshua@lumalabs.aiEmail recruiting
For general questions, scheduling, other roles, or if you'd like to be routed.
rec-ops@lumalabs.ai